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Health care costs to continue going up,
employer study finds
Multiple-product discount cards fill the gaps in
employer benefits
Say What? Attracting Medicare Members with
Hearing Service Benefits
SIGHT for Sore Eyes
Integrative Care: A new approach for healing
CAM (Complementary/Alternative Medicine)
and Cancer: The Key is Communicating

Note: Opinions expressed in the following items are not necessarily those of Providence Plan or Accela Marketing Group, L.L.C. Selection of a qualified health care professional is a personal decision and should be considered carefully by evaluating reference and other indicators of quality care.


Health care costs to continue going up, employer study finds

"….Employers across the United States expect health care costs to rise 14.6 percent in 2003, about the same as 2002's 14.7 percent increase, the steepest in a dozen years and seven time the rate of inflation, according to survey results…
…..Nationally, sharp cost increases are prompting some employers to drop health care coverage altogether, or switch into consumer-directed health plans."

                                           Dallas Morning News, December 10, 2002

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Multiple-Product Discount Cards Fill the Gaps in Employer Benefits

"…Many employers have found that a desirable way to enhance benefit offerings is to adopt a multiple-product discount card, also called health benefits card. A discount card program can fill in coverage gaps for employers with limited benefit offerings by adding coverage such as dental, vision, chiropractic, hearing, and prescription drugs. Employers can customize the cards to best fit their employee base and complement their existing benefit offerings.
The various provider networks on the card encourage utilization, resulting in a healthier work force, card developers claim.

"Under the discount card concept, we really want members to go to providers, because that is why provider participate in the networks: they want patients," explained Vincent DiBenedetto, president of Discount Development Services…."

                                           Employee Benefit Plan Review, January 1999

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Say What? Attracting Medicare Members with Hearing Service Benefits

".Persons with hearing problems now represent nearly 11% of the population of the United States, and this number is expected to grow with the continued aging of America. Hearing loss inevitably accompanies aging, making the Medicare population prime candidates for hearing services including hearing aids. In fact, hearing loss is the third most prevalent chronic condition for older Americans. Since Medicare does not provide reimbursement for hearing aids or the necessary hearing testing, many are turning to non-insurance savings benefit plans for this type of benefit..."


"...Hearing difficulties are often of slow onset, subtle, unrecognized and/or denied by the involved person. The lack of motivation for seeking help for hearing loss is attributed to numerous excuses such as cost of a hearing aid, limited access to hearing care, concerns about the quality of care and service, cosmetics of the hearing aid, and personal vanity. Accordingly, hearing aid utilization is low in spite of the fact that new hearing aid technologies provide improved hearing and quality of life for those with hearing problems…"

                                                                          HIU, September 1999

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SIGHT for Sore Eyes

"…About 160 million Americans-nearly 60% of the population-need eye-glasses or contact lenses. Approximately 70 million eye exams are performed each year. The U.S. Department of Health and Human Services says 64% of the work force over the age of 17 wears some form of corrective lenses. Yet despite these statistics, the penetration of vision care benefits in the labor force is less than 35%, and fewer than 25% of the general population have access to formal vision car programs, according to surveys by such organizations as Hewitt Associates and A. Foster Higgins."


"….An aging work force, an increasing realization of the importance of vision and good vision care…are all factors that are promoting the expansion of vision care benefit coverage in the workplace. In addition, the widespread use of computers at work is contributing to eye strain and related ailments. Good vision is imperative to worker productivity and good health…"

                                                                         HUI, September 1999

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Integrative Care: A new approach for healing

For a basketball power house like Duke University, losing a star player going into a championship season is a grave matter. So when last year's number one draft pick, Elton Brand, broke his foot two years ago and it looked as though he would be out for the season, he and his doctors were ready to try anything that might help him recover.

Dr. James Nunley, the Duke orthopedic surgeon who operated on Brand's foot, launched what he calls "a three-pronged attack" to help the athlete heal. Along with surgery, he used two non-conventional therapies: ultrasonic stimulation, which passes sound waves over the fractured bone, and PEMS (pulse electromagnetic stimulation), which creates a magnetic field around the bone. Although the combination had never been used for this type of fracture, Dr. Nunley thought it might help speed healing. Brand recovered nicely, returned four to six weeks earlier than expected, and helped lead the team to the Final Four Championship Games. Since then, Dr. Nunley says, he has had good results treating a number of athletes with this protocol.

Medicine of the future
Some are predicting that as we move into the twenty-first century, more and more physicians, like Dr. Nunley, will "integrate" their knowledge of both mainstream and unconventional medicine to find the best treatment solutions for their patients. This approach to healing, often called "integrative" or "complementary" medicine, can encompass vitamins, herbs, foods, acupuncture, and a range of alternative and conventional therapies.

Integrative medicine at Duke actually predates the coining of the term. For almost 75 years, people with heart disease or diabetes have enrolled in the Duke Rice Diet Program, which prescribes a low-fat, low-sodium, mostly fruit-and-rice diet that is thought to help manage such conditions. Others struggling to overcome obesity have participated in two- to 12-week programs in fitness and nutrition at Duke's Diet and Fitness Center. At Duke's nearby Center for Living, patients have been coming for more than 20 years to improve their overall well-being and to learn to live better with such diseases as cancer and arthritis by taking nutrition, stress management, and exercise classes.

In this rich tradition of holistic health, the university launched its Center for Integrative Medicine several years ago. Each spring the center sponsors an annual conference on complementary care called Mind, Body, and Spirit in Medicine. It has now hosted four such conferences and continues to expand.

Holistic clinic
Among the latest developments at the center is the opening this month of a new, outpatient clinic employing a team of MD's trained in conventional medicine as well as various complementary therapies. Many of those who visit the clinic have already tried standard treatments and are seeking additional therapies that might help them cope with such chronic conditions as arthritis, heart disease, persistent pain, fibromylagia, or cancer.

A patient visiting the clinic initially meets with a staff physician for an in-depth consultation. Patient and doctor discuss the patient's medical history and make sure all appropriate conventional treatments have been considered. The discussion also covers diet, lifestyle, and any supplements, drugs, or alternative therapies a person might already be using. Spiritual values and personal concerns relating to the illness are also addressed.

The consulting doctor then confers with other physicians at the clinic and works closely with the patient to develop an appropriate treatment plan that he or she can realistically follow. A patient might, for example, choose to see a doctor trained in acupuncture, herbal medicine, or massage therapy. He or she might also opt for mind-body approaches, such as hypnosis, meditation, or psychotherapy.

"The goal of the integrative medicine program at Duke is to expand the frontiers of how we practice medicine," says Dr. Martin Sullivan, co-director of the center. He regards the clinic as a fertile learning ground. "Right now, integrative medicine is a sort of subspecialty, and various clinics and programs are emerging in different hospitals. As this trend becomes more and more prevalent, a lot of these ideas will be directly transferred into standard medicine." After a while, he believes, "the lines separating complementary, alternative, integrative, and traditional medicine will start to blur."

                            Integrative Medicine Clinic/Duke University Medical Center

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CAM and Cancer: The Key is Communicating

According to a spate of recent surveys, over the last decade Americans have not only embraced complementary and alternative medicine (CAM) to promote vitality and good health but also to fight chronic conditions, such as arthritis and menopause. Now new research shows that a majority of cancer patients--estimated from 50% to a whopping 83%--are also turning to CAM therapies (herbs, vitamins, soy, acupuncture, relaxation training, guided imagery) in an effort to round out their conventional cancer care.

This decision can have real benefits, since CAM therapies are often very effective in easing symptoms like pain and the nausea associated with chemotherapy. Alternative therapies can also help build a sense of personal empowerment and well being that cancer patients often crave. On the other hand, alternative medicine can be problematic, primarily since more than half of patients using complementary therapies don't tell their doctors they're doing it. According to the findings of a recent study in the medical journal Psycho-Oncology, this lack of communication can have serious ramifications, particularly if you have a serious condition such as cancer.

Three key issues

The current Psycho-Oncology study identified three specific issues hampering good doctor-patient communication concerning CAM:

  • Indifference or opposition. Many patients felt that their physicians lacked interest in CAM, showed little empathy, or were unwilling to discuss it. They reported a range of responses from hidden disapproval to active opposition (even for supportive forms of CAM, such as massage, that have little potential for adverse effects).

  • Scientific emphasis. By training, physicians are required to base their medical decisions on stringent scientific evidence. Because many CAM approaches have not been conclusively "proven" by Western scientific methods, they are often not on a physician's radar. Likewise, patients are not accustomed to evaluating health decisions solely on the basis of statistics and hard evidence, such as percentages of mortality or longevity.

  • Fear of a negative response. Sometimes patients don't disclose their use of CAM, or raise the topic for discussion, because they anticipate that their doctors will be skeptical, tell them to stop, or have another negative response. Others avoid the issue because they fear making a negative impression.

The Keys to Openness

According to Chicago's Dr. David Edelberg, WholeHealthMD's chief medical advisor, "Although it's essential for patients to be open with their doctor about their CAM use, they shouldn't necessarily expect approval for a therapy their physician may not understand." Edelberg further counsels that if you intend to use CAM, "begin by saying something like: 'Doctor, I want to explore all my alternatives. I certainly intend to continue the treatment you are providing, but I plan to look at CAM therapies as well. If you'd like, I'll bring you information about them.' This way, you're not asking permission, but alerting your doctor to your intentions." After all, Edelberg adds, "It's your life you're trying to preserve. You ultimately call the shots."

According to the Psycho-Oncology study, a good physician-patient interaction should include the following elements:

  • Active give and take. The doctor should ask about and listen to a patient's description of CAM choices and use. If side effects or interactions are a concern, the physician should provide relevant information.

  • Open discussion. Pros and cons, and risks and benefits, should be openly discussed between doctor and patient.

  • Empathy and support. Regardless of the physician's opinion of specific CAM approaches, the patients' effort to improve their condition should be compassionately supported.

  • Sensitivity to underlying issues. Knowing why a patient is searching out CAM alternatives may allow a physician to offer additional help for unmet needs, such as counseling or social support.

Finding Common Ground

Most experts agree that communication characterized by compassion, support, and mutual respect will go a long way toward increasing patients' satisfaction with their doctors. And, in the end, fostering openness and trust between patient and physician can only benefit the healing process.

Just as physicians educate their patients about treatments and risks, patients can educate their physicians about specific CAM therapies. Start by discussing forms of CAM that your doctor is probably familiar with. Most physicians, for instance, now sanction support groups, massage, yoga, and sometimes even acupuncture, which has been proven to counteract pain and nausea.

"Your physician may not be well-versed in herbal or nutritional therapies, but when you learn about these on your own and bring in the information, you can discuss them together," says Dr. Edelberg. "On the other hand," he continues, "if you say, 'I think I want to travel down to Tijuana for some cancer therapy I saw on an infomercial,' you'll probably stop the conversation cold. Even so, if you have established a good open relationship, your doctor should be able to give you insight on why this may not be a wise choice.

" According to Edelberg, "The cancer patients who do extraordinarily well are the feisty ones-the ones who take charge and are proactive, not those who are totally compliant." Edelberg also suggests that it's this feisty attitude that opens the communications channels, and that ultimately it's good communications that can make a significant difference in a patient's quality of life during and following treatment for cancer.

                                                                         Whole Health MD

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